Steve Sleeper

Steve Sleeper

Out of the Box Inexpensive Internet Marketing

Core Offerings

We combine Zoom and YouTube to enable attorneys to demonstrate their expertise to more potential clients in their local markets over time.

Here’s how we reach more potential clients:

Click here to chat with me

402-522-6379 – steve@stevesleeper.com

YouTube videos are the best way to to tell your story to your market.

Google Business Profile is a free tool that allows you to influence how your business appears on Google Search, allowing you to connect with potential clients and post updates. It’s also the easiest and least expensive way to get on the first page of Google in a broad geography. I’ve had good luck moving client Google Business Profiles to pages with content and traffic.

We’ve cracked the cost code with Google Ads. With the new “Performance Max” system, we’ve been able to drastically reduce the cost per click while dramatically increasing clicks and new cases by ten fold! Performance Max allows you to reach potential clients through all of Google’s channels, including YouTube, Display, Search, Discover, Gmail, and Maps. I can easily produce all the media you need for P.M.

Ideas For You

Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. The ads can be image/top-of-mind and tell viewers what you do and how you can help them. For instance, if they ever get a DUI, they think of you first.The link to buy ads is https://home.admanager.hulu.com/

There are very tight specs for the video files and you need place enough ongoing ads to be top-of-mind.  I’m here to help.

Listen to this episode of the “Video Marketing Madness” podcast, where my business partner Ray and I discuss what to do. 

Podcast:  Play in new window | Download

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Optimize your Yelp listing and update it regularly. Alexa and iPhone default to it on searches.

Curate Social Content regularly and post daily. I’ve noticed most DUI defense lawyers have a Facebook page. It’s a free way to be more visible and communicate. However, the conventional wisdom is you need to post once a day to be effective. Gathering content regularly and scheduling the posts in Facebook makes that task manageable. Here’s an article on 5 Places to Find New Content to Post on Your Facebook Page. It contains some excellent sources and great advice.

Use chatGPT to write a book. it’s a great way to increase credability and make your firm more visible. It’s a series of prompts. Call me for the prompts, or done for you service

Respond to all your Google Business Profile reviews. For the good reviews, thank the client and let them know you appreciate them. If you have one-star reviews, respond to them as well. Many times, it’s spam and the reviewer was never a client. Often times with criminal defense attorneys, it’s simply “sour grapes.” So for example, tell them you’re sorry they feel that way and then tell your side of the story. Google likes it when you respond to your reviews’ and it can provide more ranking juice. 

Performance Max from Google Ads is the quickest way to get new clients. My partner Ray and I taught AAPDA members to use this new system.

Tons of Fresh ideas – June 2023 webinar for the American Association of Premier DUI Attorneys. I taught them how to use AI to get more clients.

Tons of Fresh ideas – Here’s a webinar I did for the American Association of Premier DUI Attorneys – “Getting New DUI Clients Using Google’s New ‘Helpful Content’ Algorithm”

GMB Ninja Tips – Here’s the first webinar I did for the American Association of Premier DUI Attorneys back on 2021. I taught them all the things they could do with Google My Business to get more clients. (GMB is now Google Business Profile)